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Healthcare Quality
Executive & Strategist

Healthcare Quality & Strategy Executive | Transforming Plans. Elevating Outcomes.

With 12+ years leading enterprise Medicare quality, Stars performance and health plan governance, I transform underperforming organizations into high-performing, accountable systems — through cross-functional alignment, data-driven strategy and a deep commitment to health equity. I build governance structures, translate CMS and NCQA requirements into scalable execution and lead the teams that sustain results.

Jay Palmer — Health Plan Performance Strategist
7
MA Contracts Elevated
to 4★ or Better
Experience With
Jay Palmer — Health Plan Performance Strategist

"I don't just improve Star ratings — I build the systems that sustain them."

A Strategist Who Builds
At the Intersection of Quality & Cost

I am a Health Plan Performance Strategist with 12+ years of experience leading Stars, accreditation, strategic governance and regulatory-driven improvement across Medicare Advantage HMO and PPO products. Known for building enterprise governance structures, aligning cross-functional leaders and translating CMS and NCQA requirements into scalable strategies that strengthen performance, mitigate risk and improve member outcomes. A trusted advisor to senior leadership — driving enterprise accountability, operational alignment and sustainable quality transformation in complex healthcare environments.

As a transformative, coach-style leader, I believe the best outcomes happen when people are empowered, accountable and connected to a shared purpose. I hold a Master of Arts in Organizational Management, serve as a Board Member at Large for Inside Health Institute and previously led consulting engagements through Culturally Elevated Consulting focused on Health Equity and NCQA accreditation standards.

I coined the term "Denominator Intelligence" — because understanding not just who we serve, but why members remain in the denominator year over year, is the key to closing multi-year gaps and driving real, lasting health equity.

Enterprise Governance Architect
Cross-functional accountability & KPI frameworks
Stars & HEDIS Strategist
CMS/NCQA alignment & performance execution
Health Equity Champion
Curriculum developer, board member & community servant
Transformative People Leader
UHC Nominated Mentor | MA Org. Management
Request Resume

Impact That Speaks
For Itself

12+
Years of Experience
Leading health plan performance strategy across Medicare Advantage, DSNP and Medicaid — spanning Stars, quality governance, cost strategy and health equity.
22
States — UHC West Region
As Regional Director of Quality Operations at UnitedHealthcare, held overarching quality accountability for all states west of the Mississippi — including 2 Mega Contracts.
2M+
Members Served
Served as trusted advisor to each health plan market, organizing Stars campaigns, managing the regional quality budget and advocating for national market-level support.
60K+
Members — Texas MA
Accountable for Medicare Advantage quality across 241 Texas counties, leading a team of 4 to elevate all 7 contracts to 4 stars or better within 2 years.

The 7-Contract Star Rating Turnaround

Accountable for Medicare Advantage quality across the full state of Texas — spanning 241 counties and approximately 60,000 members — led a cross-functional team to elevate all 7 MA contracts from 3.5 stars or below to 4 stars or better within just 2 years. Achieved through unified goal-setting, cross-functional alignment, appointed accountability frameworks and a comprehensive quality strategy build. Doing more with less — a team of 4 driving enterprise-level results.

Quality Performance & Cost Strategy
Are Not Opposites — They Are Partners

The health plans that outperform in the next era will be those that understand this. I sit at that intersection — building the systems that drive both.

Quality & Revenue Performance

  • Protecting and generating tens of millions in CMS quality bonus payments through sustained Stars performance improvement

  • Improving HEDIS closure rates driving quality bonus revenue and CMS compliance outcomes

  • Avoiding CMS penalty adjustments through proactive governance and accountability frameworks

  • Reducing claims disputes through provider education and relationship-based engagement strategies

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Cost Strategy & Operational Efficiency

  • Contributed to benefit design and BID strategy — analyzing utilization patterns to optimize OTC and pharmacy card spend directly impacting medical cost ratio

  • Consolidated duplicative vendor outreach strategies — reducing vendor spend while improving member engagement efficiency

  • Reduced unnecessary ER utilization through intentional member engagement and gap closure strategies

  • Partnered with analytics to build a unified vendor performance dashboard — enterprise-level visibility from market down to provider level accelerating decisions

Strategic Services for
Health Plans & Organizations

Medicare Advantage Quality & Stars Strategy

End-to-end quality program design, Stars performance improvement, CMS governance frameworks, cross-functional alignment and accountability structures that drive and sustain 4-star performance.

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Health Plan Strategic Governance & Performance Execution

Building enterprise governance models, operating rhythms, KPI frameworks and executive reporting structures that align cross-functional leaders around measurable outcomes and disciplined execution.

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Health Equity Program Design

Layered data analysis, SDOH gap closure strategies, denominator intelligence frameworks, provider conversation tools and member engagement approaches that address equity at the root level.

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Data Strategy & Performance Visibility

Partnering with analytics teams to shape Stars calculators, performance dashboards and process flows — translating organizational needs into data intelligence tools that sharpen decision-making and accelerate insight-led action.

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Provider & Member Engagement Strategy

Developing engagement models that enhance provider connectivity, designing educational programs with actionable data, and building feedback mechanisms that drive continuous improvement across Stars measures.

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Leadership Development & Team Transformation

Coaching-centered leadership development, emotional intelligence training, mentoring frameworks and team empowerment strategies that build high-performing, accountable cultures from the inside out.

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Cost Strategy & Benefit Design Advisory

Bringing a quality lens to cost strategy — analyzing utilization patterns, informing benefit design decisions, consolidating vendor spend and identifying opportunities to reduce medical cost ratio while maintaining member experience and outcomes.

For full consulting services and engagement options

Visit Culturally Elevated →

Insights on Quality,
Equity & Leadership

Denominator Intelligence: Why Knowing Who's in the Gap Isn't Enough

Most quality strategies optimize for closure, not understanding. Introducing the Denominator Intelligence Framework™ — a deliberate shift from tracking gaps to understanding persistence.

Read Full Article →

From 3.5 to 4 Stars: What No One Tells You About a Cross-Functional Turnaround

Elevating 7 Medicare Advantage contracts simultaneously requires more than strategy — it requires a culture shift. Here's what actually worked.

Read Full Article →
⏳ Coming Soon

Quality and Cost Are Not Opposites — They Are Partners

Health plans that separate quality strategy from cost strategy are leaving performance and revenue on the table. Here's why the two must operate as one.

Article in progress — check back soon
⏳ Coming Soon

Emotional Intelligence Is Not a Soft Skill — It's Your Most Strategic Leadership Asset

The leaders who drive the biggest transformations are not the loudest ones in the room. They are the ones who build the most trust.

Article in progress — check back soon

Capabilities Across
The Full Health Plan Ecosystem

Medicare Advantage Stars Performance HEDIS NCQA Accreditation CMS Regulatory Strategy Enterprise Governance Strategic Planning & Execution Health Equity DSNP & Medicaid Cross-Functional Leadership Provider Engagement Member Engagement Cost of Care Strategy Population Health Value-Based Care Performance Dashboards & KPIs Budget Accountability Technology & Innovation Strategy Executive Advisory & Reporting Risk Mitigation SDoH Integration Managed Care Benefit Design Influence

Experience &
Career Timeline

Director, Quality Improvement (Medicare)

WellSense Health

Aug 2025 – Feb 2026
Role concluded following organization's Medicare market withdrawal
  • Led enterprise Medicare Stars and quality performance strategy across HMO and PPO products
  • Scaled an enterprise Medicare performance operating model aligning clinical, pharmacy, compliance and regulatory partners
  • Established enterprise governance and accountability models integrating quality priorities into cross-functional workflows
  • Modernized performance visibility through standardized governance rhythms and data-driven reporting frameworks

Health Equity Principal & Consultant

Culturally Elevated Consulting

July 2023 – June 2025
  • Led consulting engagements aligning quality improvement goals with SDoH insights and NCQA Health Equity Accreditation standards
  • Designed Stars and risk adjustment quality interventions to close care gaps among vulnerable populations
  • Advised executive stakeholders using performance insights informing Stars strategy, CAHPS/HOS and provider engagement
  • Partnered with provider groups to embed cultural responsiveness and SDoH awareness into care delivery practices

Regional Director, Quality Operations

UnitedHealthcare — West Region (22 States)

Oct 2021 – Aug 2023
  • Directed multi-state quality improvement strategies across all states west of the Mississippi — including 2 Mega Contracts serving 1M+ members
  • Led provider engagement across 22 states ensuring alignment with CMS requirements, equity objectives and quality benchmarks
  • Held regional budget accountability tied to Medicare Stars performance, aligning resources to mitigate risk and protect revenue
  • Partnered with regional leaders to deliver executive scorecards advising on operational and regulatory decisions

Director, Quality Performance Improvement

WellMed – UnitedHealth Group

July 2019 – Oct 2021
  • Led enterprise-wide initiatives to enhance Stars performance and reduce disparities in preventive care and chronic condition management
  • Served as interim VP for a regional expansion, building clinical quality teams and embedding culturally competent approaches
  • Embedded equity and population health strategy into enterprise planning across Medicare populations
  • Advanced NCQA readiness by aligning operations, training and community engagement with performance and equity standards

Earlier Career

Cigna HealthSpring · UnitedHealthcare

Built the foundation of a distinguished healthcare quality career through progressive roles in Medicare Advantage quality improvement, DSNP program management and Stars performance — including leading quality across 241 Texas counties with accountability for 7 MA contracts and approximately 60,000 members.

📄 Request Full Resume

Let's Build Something
Meaningful Together

Whether you're a recruiter exploring VP or Director-level talent in healthcare quality, health plan strategy or governance, an organization seeking consulting partnership, or a colleague looking to connect — I'd love to hear from you. Let's talk about what's possible.

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Texas — Remote Preferred, Open Nationally
💼
Open to VP & Executive Level Opportunities
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Consulting via CulturallyElevated.com
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